Meet customer needs: LMT provides precision and advanced tools
以“为客户提供全方位解决方案”为定位的LMT 公司精准地找到了市场的切入点，能够为客户提供各种应用方案及配套刀具。作为多种应用领域和加工策略的专家，LMT 从不同的金属加工行业、各种产品线和刀具系列中总结出广泛的经验，帮助客户生产“定制化工件”。
近日，蓝帜金属加工技术有限公司总经理Mr. Erwin Geissler（盖欧文先生）接受了通广传媒的高端访谈。
At present, lots of domestic and international tool brands have developed a relatively mature pattern in China. Does your company have any advantage in the market? Would you talk about your company's development goals and business idea in the tool industry?
Mr. Erwin Geissler：确实，现如今中国金属加工行业内的刀具市场已发展至非常成熟的阶段。一些主导产业的迅猛发展，如汽车行业、航天航空、能源部门、甚至是3C行业，已将产业内的性能基准推到了一个非常高的水平。这一趋势强制了加工行业的重大变化。当前形势下，简单地售卖刀具已经不再是一个成功的典范，能够为顾客提供合适的解决方案才是最前沿的趋势。举个最简单的例子：当客户去接触一家钻头供应商，其实他主要的需求不是钻头，而是想在特殊的金属材质上钻一个特殊规格的孔。这个时候，刀具供应商不仅要提供刀具本身，还要有专业知识来解决如何在特殊工件上加工出特殊要求的孔。这也就意味着，刀具供应商需要对刀具应用有深刻了解。
Indeed, nowadays the tool market for the metalworking industry in China has developed to a very mature stage. The vast development of some dominant industries, such as Automotive or Aerospace, The Energy Sector, or even the CCC-Industry, has pushed the performance benchmark onto a very high level. This trend forced significant changes within the tooling business. Simply selling a sharp edge on a piece of rotating steel is no longer a model for success. Nowadays, the solution is in the forefront, not so much the tool. A simple example: If a customer approaches a drill supplier, he actually does not primarily ask for a drill. He just wants to have a special hole in a special piece of metal. The tool manufacturer is requested not only to supply the tool itself, but also the expertise how to machine this very specific hole into this very specific workpiece. This means, tool suppliers need to have a deep understanding of the tool application.
And this is precisely where LMT comes into the game. As specialists for so many specific applications and machining strategies we combine a vast experience from quite a number of different metalworking industries with a wide range of products from different tool families. This is what we call the “workpiece approach”. Every workpiece, no matter what it is or which specific industry it belongs to, requires not only one, but quite a number of different machining cycles normally, each with different and very special tools. And we at LMT are able to provide both, a vast knowledge of the application as well as the right tools to perform.
What’s your company’s development situation in China tools industry in 2015? Facing the downturn of China manufacturing industry, what’s your company’s plan to minimize adverse effects?
Mr. Erwin Geissler：中国的制造业正面临着不景气的现状，但这只是个概况，这一趋势并没有影响到所有的行业。例如汽车行业，在这一段时间里，确实经历了一个暂时的停滞，但在这个行业内，也存在着差异。根据车型不同，如越野车或商务车仍有着很高的需求量，并一直在增长。这种状况也同样发生在所谓的“未来产业”中，诸如风电和航天航空。即便现在经济发展总体放缓的时刻，这些行业仍然表现出和以往一样的增长率。我们的产品和服务也正是瞄准了这些行业。
China’s manufacturing industry is facing a downturn right now, this is true. But these are average numbers, and this trend does not impact all industries in the same way. The automotive industry, for example, is indeed experiencing a temporary stagnation in this period of time, but within this industry there are also differences and variations. Specific car types like SUVs or business cars for example are still highly demanded, and their sectors are growing. The same goes for so-called “Future Industries”, such as wind energy or aerospace. Even if the general economic development is slowing down at the moment, they still show growth rates like ever since before. With our products and services we target on such industries.
Also we have a clear focus on high performance machining. Usually our tools are used in a mass production environment, where tool live, process stability and long-term availability is a quite significant issue. And especially in periods of an economic slowdown, with a high pressure to be competitive, such features get more and more relevant.
What is your strategy and investment in the Chinese market in 2015? In which industries your company has achieved success in 2015? And in which industries should be strengthened in the future?
Mr. Erwin Geissler：在2015年，我们在齿轮加工行业显现出了非常好增长。这个增长不仅是随着汽车行业的增长而来，并且也受到了风电行业增长的影响。在高级非标刀具这一块，我们也显示出了很强的实力，特别是可应用于很多不同行业领域的PCD刀具。
In 2015, we showed a very nice growth in almost all gear cutting industries. And this was not only driven by the most obvious sector, the automotive industry, but also by the impressive growth of the wind energy market. Also we performed very well with advanced tools, and here especially with PCD-Tools for quite a number of different applications and industry fields.
In the future we also want to put another focus on threading, and here especially on thread rolling.
LMT, the performance team! 专注成就专业！